simple clean and neat.
as soon as i click onto a web site i don't want to be bombarded with colour upon colour and about 20 pictures and struggling to find the tiny font of the navigation bar.
I was looking for one possibly two colours then for my eyes to glide across the page to the navigation bar and maybe even see one image simple clean and crisp depending on the website of course.
For example
Simple single image white background and simple soft font
This web site has and image as the background with there business name in the left top corner of home page then the nav bar in the top right.
This company has chosen to have a video on there home page
as seen by the video icon under there slogan.
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